Most of the time lost in web projects comes from goals that change halfway through. Clarifying a few basics before you start protects both the budget and the timeline.
1. What is the site's main purpose?
To inform, to collect enquiries or to sell? The main goal directly shapes the page structure, the design and the technology.
2. Who is your audience?
Do most visitors come from mobile, which language do they speak, what are they looking for? These questions underpin every content and interface decision.
3. Is the content ready?
Copy, images and product details are the fuel of the project. Planning early who will prepare the content, and when, prevents delays.
4. Who will update the site?
If you'll update content often, you need an easy-to-use admin panel. For a brochure site that rarely changes, a simpler and faster setup is enough.
5. What will be added later?
If you're planning multiple languages, online payments, memberships or a mobile app, building the foundation for them from the start saves a rewrite later.
It's fine if you don't have clear answers to all of these yet. We work through them together in our first meeting and map out the right roadmap for your project.